Link Building is an important part of any web-site’s SEO effort. However, there are various beliefs that encircle Link Building thanks to all the wrong information which can dofollow backlinks be found. These beliefs have only increased after the release of Google Penguin.
What are the causes of Link Building beliefs?
There may not be any guidelines for proper Link Building though most search engines will be able to quickly go over what not to do while doing Link Building. Most of the times, people will misread what the webmaster tools say and will use that for their own benefit. As a result, many beliefs about Link Building are formed. Given below are some of the common beliefs about Link Building.
Directory articles are not very successful
This is one of the most common beliefs about Link Building. Directories are the most effective Link Building channels asap. However, when submitting the sites to these directories, it is important to remember that the quality and quantity of links submitted can make a lot of difference. Directory articles are a very good way of increasing the amount of links. However, there are certain things that you need to make sure before submitting the site to any of the directories. You need to ensure that the directory is not a part of any link network, it is not spammy and is not reprimanded.
Reciprocal linking is no longer honourable
Reciprocal links can add SEO value to the sites that are a part of the Link Building effort if it is done in an honourable and right way. So what can have a negative affect your site is if the site where you get a reciprocal link is meaningless and is in no way linked to your site or field of business.
Don’t url to other sites
Behind closed doors, it is important for you to be a part of a residential area than being the destination of newly arriving links itself. Different websites will be encouraged to url to you if you will offer high quality links to anyone who visits your site. A part of this is to recommend other quality sites to people who visit your site. It is important for search engines that you are a part of the right group and add value to your visitor’s experience by providing the correct type of links.
Get links from sites with a high page rank
Link Building is not as simple as getting links from sites with a high page rank. There are various factors that can affect the performance of your site. Things like the number of newly arriving links, the spine text, how relevant the linking site is to your site etc will make any difference. You also have to be sure that the page that you url to on the site has a high page rank. Sometimes, only the homepage will have a high page rank. You also have to ensure that the web link is not a no follow link as which will be not good.
Links coming from immaterial sites cannot be measured
There are many people who will say that links from immaterial websites will not help your site. However, they fail to realize that directory articles and social bookmark management also make a huge difference to the performance of the site. However, you should realize that all the websites that are there on the internet are not directories, social sites or news related websites. And linking to such sites will make no difference to your website.
Only links that are listed make any difference
This is not true at all. There are various examples of sites with zero listed newly arriving links doing well looking results. Similarly, you should realize that wish link is listed does not mean it will help your site perform better. Whether the link is listed or not will not matter. And what will matter is the standard of the links that you get to your site.
Buying links isn’t an honourable SEO technique
There are many good quality directories like Yahoo! Directory that need you to pay in order get included in the directory. Similarly, you may have to pay to become a member of various business discussion boards. These instances of buying links are completely legitimate and cannot be considered to be underhand. However, you should be careful while buying links. It is OK to buy a small amount of high quality links for your site. What you should not do is to buy a lot of links and then cover them to be organic links.
Link solicitation is the best way to get links
Many SEO s may recommend link solicitation to get links to your site. However, this isn’t always in the best interest of your site. Given below are the various reasons why link solicitation is considered to be bad.
· You will be spamming a web site and can get reprimanded or even flagged for this.
· You need to think about how many times you will reply to unsolicited emails. If you don’t respond to these mails, you cannot expect others to respond to your mails either.
· You need to think about why a person may not expect a link or a payment if they agree to url to your site.
· It can be a waste of time and money and may not give you any success either
· Understand that all of your customers will not be the same. The wants and requirements of the customer changes
· Try and make the site interactive and give them an opportunity to engage.
One can use Link Building tools
It is important for you to remember that search engines do not encourage anything that’s not organic. When you use Link Building tools, there will be a spike of your links on various questionable sites. This will give a clear signal to the search engines that what what you are doing involves something that’s not right. Another drawback of using Link Building tools is that they’re going to not check the sites to which submit your link for any charges or other issues. Hence, using these tools can lead to many bad links which can have a negative affect your site.
Guarantee of active links
Most of the times, the directories and other sites that you submit to, will have the right to decide whether your link should be added or not. Any SEO who can guarantee you active links will probably do some illegal thing to get your links active. You should be careful of such SEO s who promise which you certain number of active links.
Honourable and proper Link Building requires a lot of manual effort and acumen. It involves a lot of thinking, strategic marketing and plenty of rival research. A replacement of this with many immaterial links will only have a negative affect your site. That is why it is important for you to make sure that your partner gets all your links in an honourable manner. Not doing so can cost your site a great deal and lead to the downfall of your site online.