GIFs are computer animated images that have existed for more than 25 years; but their use has become widespread within the last few years. Many of us might be even funniest gifs of all time making GIFs for Facebook and other social media or messaging platforms for personal use.
Even better is that GIFs are easy to create and lighter than normal videos, for them to be shared with very low bandwidth and slow internet. However, these small, funny, catchy GIFs are one of the most robust social media marketing tools of the present time. The fact that GIFs result in more than 100% increase in conversion rate and close to 110% increase in revenue, makes them the best option for social media marketers.
There are a number of reasons why GIFs are important. Let us have a look at some of them.
Audience proposal: GIFs deliver the actual feeling and the message, how the audiences can relate to themselves. So, they watch them, share them with others with greater regularity. It’s made them the new form of communication among users on all social media platforms.
Powerful and unique use of content: GIFs have shown us how simple and unique content can make a huge difference. It’s this that is ‘thinking different with content’. The audience gets fascinated and attracted towards new and unique ideas.
Easy to consume: GIFs are one of the most shared forms of message over the internet. The excuse is they are less-resource intensive, easy to create and easy to consume. They just occupy a few kilobytes of space; hence people do not mind downloading and forwarding them.
Appealing than an image, but cheaper than video: GIFs are the best examples of how visual communication works. One does not have to put so much effort, creativity and cost to create them. They are more inviting than images, but much cost effective and easier than videos.
A perfect mix of text, audio and video: As a perfect medium of brand communication, GIFs support the right proportion of text, images and videos. This gives it to provide the right message and establish right experience of the audience. Viewers listen to the brand’s message with interest.
Mobile-friendly: GIFs speak the internet’s language. They last for just a few seconds and they run on all devices and are best with all screen sizes.
Because they are mobile friendly, their opening rate and sharing volume are high.
Creating GIFs is easy. There are specialist software and apps that can easily convert images to GIFs. Even, many smart devices have the capability to directly record GIFs and share them instantly. But, it is important to use the right GIF for the right purpose, which is why you must seek aid from an experienced digital marketing company who can help you deliver your message to your target audience in the right and the best way.