Multimedia is everywhere on the internet, whether in the form of sailing ads at major websites, buffering video or computer animated presentations. Of course, there is a good reason why multimedia has become such a fundamental element of the web experience: it’s an effective jasa seo bandung tool for capturing attention or provoking visitors to buy or contact the site owner. Hence, many educational institutions, businesses, and other organizations desire multimedia presentations. Unfortunately, at first multimedia, often appears prohibitively expensive for small businesses and non-profits. The following represent a number of ways to control the high cost that typically accompanies multimedia production without losing quality. We believe these suggestions will ensure that you save money but still feel good about your investment.
Let’s start by understanding the components of professional multimedia production, together with creative development, actual production, and various levels for revisions.
The lion’s share of multimedia production costs typically stems from creative development. This is often the most suspect line item for economical business owners, who may ask, “shouldn’t the cost of the creative participate the design or production costs? ” As with fine clothing, where the choice of designer increases the cost of your product in addition than the actual material or curtains, multimedia design costs depend on the creative input as well. For example, if you hire a designer with an increase of experience or with a status creating unique, catchy concepts, your creative development costs may be higher. Of course, the final product may result in having a stronger impact as well. The solution isn’t to pick the most cost effective creative professional, but instead to understand their process in order to help speed production (thus reducing cost).
The second part of multimedia production, the design and production of the piece itself, typically requires less guesswork in terms of defining cost. The cost each and every minute of production depends on a restricted number of specific guidelines, such as the intricacy of the animation and the overall quality of the design agency selected. Generally speaking, there are three types of firms – from a cost perspective – you can choose to work with: a purely on-shore, purely off-shore, or a hybrid off-shore/on-shore firm. The type of organization you choose will have a strong correlation with the quality and the price you pay.
The third component, client revisions, is an area controlled most easily and typically is the explanation for inflating or deflating multimedia development costs beyond a designer’s original estimate, or your expectations. The most basic revisions consist of three times: changes to creative concepts, changes to a draft version of the final product, and a final review. Often, more revisions may be needed when a designer will get inconsistent or partial information. This invariably results in a higher cost than expected.
With the extensive time that some multimedia presentations call for, requiring the efforts of creative professionals and skilled developers, it’s not surprising that multimedia presentations and ads can be expensive. Why, then, consider them? Are they effective?
Multimedia presentations are very successful at getting people’s attention. Multimedia results in higher maintenance of marketing information by viewers, or more enthusiasm for an offer. When compared to static text, graphics, or even audio, multimedia is simply more compelling due to its capacity to trigger multiple sensory faculties at the same time..
According to DoubleClick (quoted in ZDNet. com, Ernest, 2002) multimedia ads have a 71 percent higher impact than their static counterparts. Similarly, in 1997, the California Community College system, “implemented a test design to assess the efficacy of multimedia technology as a non-traditional form of instruction” (Luna & McKenzie, 1997). Surveys take after the test determined, “40% of the students felt multimedia improved understanding and 73% found it a confident addition to the course. ” Finally, a survey published in the Journal of Management Information Systems (Benbasat & Lim, 2002) determined that multimedia “facilitat [es] the maintenance and subsequent recall of explanative information…” The study contained two test groups. One group processed information via a “text-based system” and the other a “multimedia system. ” The subjects who have been tested on the basis of a “multimedia system” received a higher mean test score of 2. 60 to 70 in comparison to the 2. 10 of the text based group (p. 114); clearly indicating that higher maintenance is possible with multimedia.
The case for implementing multimedia into your marketing, sales or advertising is clear. So what can your business or non-profit do to cut its costs?
The first method involves isolating the development of the creative (the message, concepts, and storyboards) from the production (design, animation, and sound production), or at least finding ways to control it.
An article by Mark Frits for EMedia Professional (1997) discussing a fax survey taken of 100 different multimedia production specialists determined, “the creative time spent by designers and project administrators, as the most high-ticket factor of production. ” Therefore, if a business has recently developed reveal creative concept, storyboard, schematics, or other documentation of what needs to be done, it can reduce the total cost of producing multimedia by utilizing a small design firm or freelancer. Costs are cut because the time and skill spent on one creative is replaced by an in-house team. Of course, to achieve success, only those small businesses who believe they possess strong creative assets (with professional advertising or marketing expertise) should attempt this method.
Remember, if you do ask your designer or design firm to handle the creative, that the route of working directly with a designer (rather than the usual firm with a creative team) may not spend as much and also quality. Firms with full time creative professionals that are not involved in day to day design are often able to craft unique storyboards that describe and explain products, services, or company mission in memorable ways. Self employed are a poor choice for strong creative simply often work alone and have limited way to brainstorm and perfect concepts with other creative professionals – a principal differentiating factor and selling point of working with a good.
If you do purchase a firm for your creative and production, make sure that the creative team understands the message you need to convey. Is a creative firm with a great collection and appealing style really able to promote effectively your product and/or service? Only client testimonials, references, case studies with solid results, or general market trends can tell you this. Even when obtaining the creative from a top line firm, if you do your homework, you can still lower costs. Prepare as much information about your target audience, goals, customers, services and products as possible. Create a few rough concepts of your, in-house, to help orient the creative team. Finally, discuss these interests with your chosen firm up front and negotiate a reduction in fees if you both agree that the information you provide is useful.
A second way to cut cots is to ask for fixed price development. This direction can indicate losing some flexibility in the design of your site. However, the tradeoff can be worthwhile if you are able to have to put out self-discipline. For that reason, when choosing fixed price development, be limited with revisions, as you only get a few as part of a fixed price. Avoid common mistakes such as being unsure of what design direction you desire or being unsure of your marketing message. Carefully consider each deliverable in order to provide all your comments in as few stages as possible – take a week, at least, to do this.
Finally, when working with a good, make sure that you give them only one point of contact so they really don’t spend a longer period coordinating between people in your company – although relatively amusing, that mistake is quite common, especially so with growing businesses. Requiring your designer to handle internal coordination of ideas leads to dramatic extensions in project timelines, so be sure that you employ someone internally to do something as a point of contact and clearinghouse of internal discussion. Another way to save on multimedia costs is by emphasizing developing powerful ideas while keeping execution simple. When too much time is spent on design and not enough on concept, you will waste production money and effort. To make this plan effective interview firms that may front load the creative, but also display collection pieces that focus on advertising ideas rather than showing off lots of special effects. Work with the designer to easily simplify the production process by brainstorming easier ways to animate key concepts, and grow open to using less labor intensive “vector” animation rather than 3d animated graphics or video production. When it comes to sound, seek out talented and “undiscovered” freelance musicians or voiceover famous actors working from home who can provide original audio that will cut licensing costs..
Last of all, the in business structure of your chosen design firm make a difference cost and quality as well. Off-shoring software development is well established, but freelancing design work abroad is less common and can lead to interesting results due to cultural differences or lack of marketing knowledge. At the same time, larger multimedia projects often benefit from repetitive production taking place off-shore. Depending on your needs, a “full” off-shore firm with just a sales presence in the usa may not be able to offer the customer service needed. On the other hand, a completely US firm will likely double your production costs.
The best option for small businesses is a design firm using a hybrid approach, where creative development and active design is handled by professionals that you can meet and build union with, but where larger production is handled costs effectively by a well managed ocean going team.
By controlling the costs of multimedia your business can afford a powerful communication tool that can pique site visitors’ or ad viewers’ interest. Remember these key points:
— Think “simple” when it comes to producing animated graphics – focus on strong ideas instead.
— Be self-displined with your revisions to avoid charges for many times of changes.
— Lead creative development and let your designers simply produce your vision when your in-house creative is strong. Otherwise seek out a trustworthy design agency with a status strong creative development.
— Work with firms that employ an optimal mix of US and off-shore development.
One never needs to cut out quality while cutting costs. Strong concepts and ideas will make the biggest difference in your presentation’s success at the end of the day.