Almost always there is a lot of talk about Black Hat SEO and white hat link building etc, but what do these terms really mean?
Well, to me, white hat represents:
Links from normal and reasonable promotion methods
while Black Hat SEO is trying to game the machine and fool the search engines.
The belief, i always have proved correct time and Black hat forum time again, that the most effective method of SEO is great content and plenty of it, is becoming more widely held, but people still think that they can create a poor site, back-link the bejesus from it and make a million. And then when they fail, they responsibility the ‘evil’ search engines.
And then they complain when their rankings hit bottom, well before they’ve made a cent.
Almost always there is some doofus who believes that ANY link building at all is black hat, but this is admittedly ridiculous.
No search engine, no matter how tyrannical, would expect someone to manufacture a online businesses and not promote it. It’s the methods of promotion you use, that Google doesn’t like. Normal (and with any SEO discussion, this is opinion borne out by experience) link building includes:
Article Directory Marketing
Social bookmark management
Social media Promotion
This list is by no means inclusive, it’s just giving you a taste of the difference between normal and underhand marketing, which will consist of things like:
Blog commenting where the comments are spam
Forum profile links (many will refute this, but it makes forum owners’ lives hell)
Playing on people’s lonesomeness or concern to encourage them to fill CPA offers
The list is endless. Pretty much any situation that can disadvantage someone else will be considered ‘black hat’.
While all is fair in love and war (and business) there’s a good reason to not take pleasure in Black Hat SEO and only use ‘white hat’ techniques.
You’re developing a business here. You wouldn’t begin a company in real life and only put enough structure in place for it to last 18 months. Well, you don’t want to make websites that will plummet in the rankings once your links have been devalued or your site has been found out to be terrible or your method has a short shelf-life.
Please note this well. The vast majority of the time when people complain that Google has slapped their sites, it’s not true. It’s merely a combination of:
An undesirable site
The QDF (quality demands freshness) paradigm giving new sites and pages a temporary boost. Once this ends your rankings may fall, especially when your site/page doesn’t offer value.
Sometimes it’s as a result of new criteria, but Google will never give a punishment quality. That has to be stupid and it’s really against everything they stand for.
Publish quality sites, write great and helpful content and promote yourself ethically and within Google’s guidelines and forex trading your sites maintain their high rankings.