Credit cards and Merchant Accounts have changed the way people shop and the way companies work. Few people remember purchasing without “plastic. inches The earliest credit cards were used back in the 1920s. Hotels and oil firms offered cards to their customers, but they were similar to today’s “loyalty” cards than credit cards. The first actual credit card was issued in 1946 by Diners Club. It targeted the restaurant Buy Stripe Account industry and allowed customers to pay for their meals with their Diners Club card. It had not been until 1958 that American Express and Bank of America issued credit cards as people know them today. Visa and Mastercard soon followed. Merchants trying to keep up with all of these changes looked to merchant services accounts to provide the tools, advice and expertise needed to keep up in an ever-changing economy.
Before computers were running the world, businesses used manual imprinters to record a consumer’s credit card information. All the merchant had to do was place the credit card on the published plate, lay down a carbon dioxide copy charge slip and then run the imprinter over the slip. The merchant mailed the slip to the bank and, after a few days, moneys were put into the account in the merchant’s account. While this feature worked : and, in fact, is still used as a non-electronic back-up system : it proved time consuming. Merchants wanted quicker access to their funds. And they needed to know if the credit card would be accepted or declined before any merchandise was released.
Next up, Merchant Accounts introduced electronic authorizations. This feature offered quicker approval than published falls, but it still took as long as five minutes for a clerk to outline the credit card number over the phone and get approval. For large sales, it was worth the wait, but for smaller sales, it often had not been. But, by not waiting, the merchant ran the risk of passing over merchandise without knowing if the card would be accepted, allowing him get paid.
Enter point of sale terminals in 1979. Just read was bulkier than what is used today, but they were based on the electronic capture of data used with today’s systems. In 1979, Mastercard was the first to include the permanent magnet information stripe on the back of its cards. Everyone else soon followed. Each step of the way, merchant services accounts have been attempting to make the merchant’s job easier : and simpler for the customer. That hasn’t already changed, and today’s merchant service accounts can do far more for the business owner than accept credit cards.
For those customers who prefer to pay by paper check, a merchant services account has equipment that quickly converts a check on a secure electronic document. The result is that the merchant gets paid immediately, and the days of worrying about returned checks are over.
Merchant services accounts let business owners accept payments anywhere, from the outside to a downstairs room office. When you have an invisible port, you don’t need a bricks and mortar operation to make sales. After all, some businesses are on the road. If you’re an artist who travels the outdoor art show rounds, you can sell your works from the comfort of the presentation space at the fair. Or maybe you sell your wares at trade events. If so, an invisible port lets you make sales right away. Stop sales from walking away with a wireless port.
Even some bricks and mortar shops will benefit from wireless terminals. It is made for the business that wants to be able to make sales anywhere inside the building. Let customers pay for their meal at the table of the restaurant, rather than passing over their credit card to a complete stranger. You don’t need a landline or power source to process sales.
When a business runs a cash-only operation, it is convenient to have an ATM on the areas. It’s also an intelligent business move. Customers who come in without cash withdraw the funds they need and the business makes the sale. As an added bonus, the business can charge a fee for each ATM transaction.
There comes a time when most businesses could use an infusion of cash. When the merchant can’t or won’t turn to a bank for a loan, turn to a merchant services account instead. The merchant account will front the funds based on future credit card transactions. Of course, the approval and the amount of funds will depend on the merchant’s credit card volume, but it could be as much as $250, 000 within as few as 72 hours. Then, as the merchant receives credit card payments, the merchant services account is paid with a small, fixed percent of the daily credit card receipts. Merchant services accounts have been there from the beginning, making the job of substituting funds easier than previously. Find out how a merchant account could benefit your business.