January 30, 2021

Online Marketing: Rise of Video Production Companies

Any business organization that doesn’t have videos on its website or lacks a social media presence is considered backward these days. According to a research, 92% of all large businesses in the world use videos as a means of promotion, marketing or customer care. Most of them are beginning to accept how video animation company and internet have grown in their reach and dominate as a medium today. Newspaper, radio and TV have become obsolete in the field of marketing and no longer remain an effective medium for businesses to reach their customers. Video production companies are living their dream and are catering everyone’s creative needs, from small businesses to large corporations. Videos have grown larger in their reach and smaller in their length. Video production companies have travelled a long and successful way so far and have a lot to conquer further. Here is why.

  1. Digitization

Video production used to be a big deal a few years back when nothing was digitized. Film production needed bulky rolls, huge production equipment, a big crew and high end editing tools almost cost insane amounts. Nevertheless, today, even a hand held mobile device can record high definition videos. Digital videos are smaller to store and cloud computing makes storage of GBs and TBs of data effortlessly. With advanced graphics and animation, it is now possible to express impossible ideas on screen and 3D technology has made videos unbelievably interactive.

  1. Internet

With the internet the world has transformed itself into a global village and everyone is connected to each other. Business organizations cannot find a bigger and more over a connected audience anywhere else and that is the reason why online marketing is everyone’s favorite today. Research says that 85% of people who watch videos on the internet about some product or service are more likely to buy that product or subscribe that service. Videos create an instant relationship between the consumer and the product attributing to their compact and effective storytelling. Over 72 hours of videos are being uploaded to YouTube every minute and over 3 billion hours of video are watched every month on YouTube. With everyone so closely connected with social media like Facebook and Twitter, the phrase ‘word of mouth’ has a new definition. With sharing options available, everyone shares everything that is found interesting. Innovative and creative videos of short length from video production companies gain a wider acceptance within hours and go viral. Here, the word is spread from one person to hundreds and thousands of people almost instantly. The internet is a wide, free and well-connected media and currently, the best for businesses to market their product and for video production companies to showcase their creativity.

  1. Cost Effective

With the advancement in the world of electronics everything is getting compact and cheap. People have moved from large television screens to handheld devices with crystal clear display. This technological advancement is the reason why companies no longer look for big production houses with outdated ideas for their creative needs. They are turning more towards video production startups who come with offbeat ideas that can connect with people. In addition, production equipment is cheaper and editing tools are available for unbelievable prices. These production companies produce quality corporate videos for a lower price. The internet is a free medium and business organizations do not need to invest millions to buy media space anymore. Hence, there is a win-win situation created for both of them, when the videos are going viral in the background!

Videos have revolutionized the world of information and internet drastically in a very short span. Video production companies understand this trend and aim at producing creative videos that are of a short span but highly effective. With marketing campaigns embracing videos more than ever before, and technology making video production more simplified, video production companies definitely have a long way to go!

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